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net.au - 'for all things tech'

That was then this is now….

For a long time .net.au has been overshadowed by its more dominant sibling .com.au. Commercial entities registering domain names opted for .com.au because of its immediate recognition and popularity in the business world.

As the internet grew it became more and more important for Australian Information Technology businesses to stand apart from their corporate brothers and find a domain name that would immediately identify them in the .au name space.

That's why today .net.au is the choice of Australian Technology based companies or businesses.

Why should my business register a .net.au domain name?

Quite simply a .net.au domain name is the best way for Australian Technology businesses to be represented on the web! The .net.au domain name offers instant recognition in the Technological arena.

For example:

Blue Communications are a licensed network carrier. They have registered their general website as:

www.blue.net.au

They also sell mobile phones and have appropriately registered a specialty site:

www.mobilephones.net.au

Blue Communications benefits from registering two separate .net.au domain names. Firstly they are instantly recognised as a Technology based company and secondly they have successfully segmented their business so clients/customers/associates are directed to appropriate areas within their organisation.

Who is eligible for a .net.au domain name?

All Australian businesses, whether you are a company, business, registered body, owner or applicant of a registered trade mark or simply own a registered business name are eligible for a .net.au domain name.

Shouldn't I purchase a .com.au domain name if .com.au represents 'business'?

.net.au is specifically for Technology based businesses and companies.

Some companies or businesses may not be involved in the technology field and correctly position themselves in the .au domain space by registering a .com.au domain name.

Other businesses may have a technical component to their operation and register separate .au domains to distinctly segment their departments.